Designed to fit women of all sizes, ages and shapes and sold by independent business owners at home pop-up boutiques and events, LuLaRoe exists to provide an opportunity for people to create freedom by selling comfortable, affordable, stylish clothing, and offering its consultants the independence to set their own pace and schedule. 

LuLaRoe Misty Elsasser - 1st Day as a consultant at corporate headquarters
LuLaRoe Sales Consultant Misty Elsasser at Home Trunk Show
LuLaRoe Misty Elsasser - 1st Day as a consultant at corporate headquarters

I believe in you and you can do it are the basic principles guiding LuLaRoe today. The ethos of the company was born out of founder DeAnne Stidham's desire to share her experiences and to provide her family and others a foundation for personal success.  

LuLaRoe clothing is lovingly crafted in the USA (with the exception of our leggings which are outsourced) and has an amazing, unheard of selection of fabrics and prints, all exclusively made for us.  The fabrics are continually changing, adding about 100 new prints each week. There is ALWAYS something new and exciting and rarely will you see the same product twice.  Take a look around and I know you will love it as much as we all do!

LuLaRoe Misty Elsasser - 1st Day as a consultant at corporate headquarters