I’m Misty, welcome to my LuLaRoe ROCK IN ROE site! I started this journey Nov. 2014 by taking a leap of faith, a small chunk of our savings and opened my LuLaRoe mobile boutique and haven’t looked back once! 

Group of women wearing LuLaRoe Clothing
LuLaRoe Consultant Pictures Gallery 2015

As this amazing company has grown exponentially, so has my own business. With over 400 prints weekly, modest styles and generous sizing, we have something for almost all body types and sizes. I love helping my fabulous customers, aka Lovelies, find pieces that are flattering and fun for them or their mini-me fashionistas! 

RockInRoe Company Logo

I’m crazy about my business, but crazier about my fab little family! I got into this business for them. The hubster is a tech-savy business man who travels the globe and the kids are nuttier than we are, but we can clearly see where they get it from! My girls love to model their LuLaRoe and work for clothes, while my son is my biggest “helper” lugging bags filled with beautiful pieces to and from the car. Yup, it’s a family business.

Looking for something for that special someone, a cute dress, buttery soft leggings? Check out our shop on Facebook for up to date inventory and we ship worldwide!

What a difference a year makes! 2015 has been an amazing year on my lularoe  journey! From signing on my first team member to now a fabulous group of consultants across  the country in our #teamrockinroe, earning the status of Trainer 💪🏻, getting motivated and inspired at convention, attending Leadership Training with top consultants, earning a Caribbean cruise for my hubster and I for this upcoming year...        I can't get over how phenomenal, fulfilled, challenged and proud I am to be a part of LuLaRoe❤️ 2016 is already shaping up to be just a impressive!

school, she loves “finding” her fashion with LuLaRoe. I gotta say, I don’t mind too much either, with affordable prices and modest cut clothes, we feel just as comfy about her wearing the clothes as she does. Follow Grace on Instagram...                                 

LuLaRoe Recipe for business success
2015 ended 2016 started picture of sand with ocean washing over 2015

I truly love this company, the people I get to work with, my customers and MY BUSINESS! If you're looking for something to make that difference in your life, to start your own LuLaRoe Boutique, let me know...Have a happy and safe New Year, my lovelies, it's going to be a wild ride!!  🎉 

You know the one...snippy, sassy and oh so worried about the last minute fashion freak-outs in the early mornings before school! Yup, got one here! Grace, is our resident Tween, and even though she’s quite the smarty pants at


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LuLaRoe Dresses on Misty Elsassers Familty Christmans 2015
LuLaRoe Consultant Leadership Training - Showing Support